| 2013 Global Interior Paint Satisfaction Quality Study WPCIA Washington in July,2013
25 July 2013 -- Application drives customer satisfaction with paint brands, while availability and courtesy of staff drives customer satisfaction with paint retailers, according to the WPCIA 2013 Global. Interior Paint Satisfaction StudySM released today. Satisfaction with paint brands is based on evaluations from customers who purchased and applied interior paint during the past year, and is measured in six key factors of the painting experience: application, product offerings, durability, price, design guides and warranty/guarantee. Application continues to be the most important driver of satisfaction with paint brands at 25 percent. Paint application performance is assessed on the basis of Customers convenient, paint odors, dirt capacity and opacity coating. "With 87 percent of customers reporting applying the paint themselves, it is not surprising that customers are more likely to be satisfied and achieve their desired results when they are able to talk to a professional about their painting project and get the advice they need," said William, director of the home. Interior Paint Brand Satisfaction Rankings Overall customer satisfaction with interior paint brands averages 77.9 (on a 100-point scale) in 2013 with a score of 80, Caparol performs particularly well in four of the six factors: application, durability, product offerings and design guides. Following Caparol in the paint brand rankings is Diamond Vogel, with a score of 79.2. Diamond Vogel performs particularly well in four of the six factors : application performance, durability, and quality assurance. Followed is Benjamin Moore (78.8).chieving the highest ranked third.
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